Unlock YOUR Potential
Custom Solutions that Drive Results
Unlock YOUR Potential
Custom Solutions that Drive Results

AXYM™ Predictive Segmentation

AXYM™ builds Predictive Segmentation models tailored specifically for your credit union. Leveraging over 15 years of data modeling experience and working specifically with credit unions, we formulate segments that are customized and specific to the behaviors and uniqueness of your members.

Our two main proprietary measures are Member Engagement and Member Future Buying Potential. In other words, focusing on both sides of the equation by deepening member relationships and engagement with the credit union, and growing member share of wallet. A winning combination that is powerful, predictive and personalized.

“When it comes to predictive modelling is it better to consolidate data across multiple credit unions to create the models?”

AXYM™ Key Outputs that drive ROI:

  • Eight actionable and customized segments
  • Next Best Product and Next Best Service for each member
  • Channel analysis
  • Attrition scores for each member
  • Analysis of current member onboarding statistics with strategic recommendations
  • Third party data integration (Aviso, Cards, Insurance, Net Promoter, Survey data)
  • Opportunity analysis for growth projections
  • Credit Union Benchmarking
  • Easy to use table for membership analysis on 100+ variables and turn-key list pulling
  • Ongoing consulting, best practices, and training to drive maximum value and ROI

  • Other add on models such as Wealth
  • Integrated into Microsoft Power BI

AXYM™ Powerful, Predictive, Personalized Where are you on YOUR Journey?

AXYM™ Attrition

65-85% Prediction Accuracy

AXYM™ Attrition helps you predict member attrition before it happens, so that you can be proactive in tackling membership churn. Analyzing the member behavior, transactions, demographics data, and usage patterns, AXYM™ Attrition converts structured and unstructured data/information into meaningful insights that predict, with a 65-85% accuracy, which members are likely to leave 4 months into the future.

Not convinced that closing the backdoor is important? Here are 5 compelling reasons:

  • On average, credit unions have a 1 to 1 ratio of new to closed members
  • According to Forrester.com, it costs 5 times more to acquire new customers than it does to keep an existing one
  • They leave without being seen – only 28% of members use the branch as their main channel
  • It will cost you 16 times more to bring a new customer up to the same level as an existing customer
  • Only 57% of members are using credit unions as their main financial institution

Knowledge is Power
The AXYM™ suite of products are designed to be used unilaterally, however, using them in tandem will yield even stronger results. Imagine knowing that one of your highly growable, highly engaged members is likely to leave in the next few months. What action would you take? The saying “knowledge is power” has never been so true and AXYM™ gives you the power to be proactive and confident in your conversations with your members.

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Let’s Get Started!

Contact us and let’s make change happen

Let’s Get Started!

Contact us and let’s make change happen

About Satori Consulting Inc.

Satori Consulting Inc. is a leading Canadian owned business management consulting and leadership development firm, based in Dundas, Ontario. Being based in Ontario works well for our team, but we are also national and global in scope, providing management consulting services from coast to coast within Canada and internationally.

We bring a unique, cross-disciplinary approach to our clients’ challenges, ensuring the right balance of expertise, real world experience, and best practices in business analytics, strategic planning, board governance, organizational effectiveness, executive coaching, talent acquisition and leadership development.

Providing expertise in credit union consulting, insurance industry knowledge, academia (coaching and teaching), general business management solutions, leadership development and team building – Satori Consulting Inc. offers all Everything DiSC® products along with many other personality assessments. SCI is passionate about management consulting and partnering with clients that want change.